Local running club member Joseph William Foster made a pair of spiked running shoes to meet his own needs in 1985. In this way, he unknowingly produced the first "Foster" running shoe, which would leave its mark in the history of athletics with golden letters. A sportswear brandreebokThis is how the story of .
In 1896, Joseph William Foster created the first pump shoe and founded his company under his own name. In 1958, the company's name was changed from "JWFoster & Sons Ltd" to "Reebok", inspired by a small African deer that could run very fast.
In 1979, American businessman and outdoor sports equipment distributor Paul Fireman discovered Reebok's popularity at the International Sneaker Fair held in Chicago. Fireman,Reebok sneakersand acquires the rights to sell the clothing brand in the United States and introduces Reebok shoes at an international trade show. Thus, the brand begins to operate in America.
Fireman, which also acquired the North American distributorship, introduced three running shoes in America in the same year, and these three running shoes became one of the most expensive shoes in the market at $60.
In 1982, the brand introduced aerobic dance dances, which were produced specifically for women for the first time.Reebok women's shoesintroduces its models to the market. With these sports fitness shoes called Freestyle, it has managed to shape three important trends in the sports shoe industry.
Paul Fireman purchased the Reebok brand from the Foster family in 1984 and entered into intense sponsorship activities. In 1989, the globally popular Reebok brand launched the Step exercise program, and in 1990 it introduced the first lightweight athletic shoe models with ventilated side panels.
By 1995, when it completed its 100th anniversary, Reebok, which had 170 distributorships and a turnover of $3.3 billion, was acquired by the world sports brand Adidas in 2005.
Today, it has 50,000 Alliance members, over 500 athletes, more than 100 teams and a large family that includes many important global icons such as Steve Francis, Venus Williams, Allen Iverson and Nicole Vaidisova.Reebok Türkiyeand continues to grow rapidly around the world.
Reebok's headquarters are in Mexico City, Hong Kong and Amsterdam, as well as many other companies both in Turkey and around the world.Reebok storesis available.
Famous Names Sponsored by Reebok Sportswear and Shoes Brand
Among the famous people sponsored by the Reebok brand: They include Jelena Jankovic, Nicole Vaidisova, Gianluigi Buffon, Serena Williams, Andriy Shevchenko, Pharell, Fifty Cent and Thierry Henry.
