The textile industry is one of the most damaging industries in terms of environmental impact. Carbon emissions reach maximum levels in the production and distribution processes carried out continuously to meet global demands.
New reports are constantly being added to the reports that reveal this important problem that triggers climate change. The United Nations has a global call on the subject called the Sustainable Development Goals.
The clothing industry, one of the parties that use the world's resources the most, is trying to reduce the damage it causes to the environment by adopting a sustainable fashion approach. The approach, which also includes the goals in the UN's future planning, is spreading to the entire industry. In addition to global brands, many local brands have also started to take sustainable steps.
Among those who joined this most beneficial trend in the fashion world is the Australian PE Nation There are also. The luxury sportswear brand stands out with its environmentally friendly solutions. The brand, which obtains most of its fabrics from recycled materials, is constantly adding new ones to its sustainable steps.
Beginning
Adopting sustainability to protect the future of the planet is more than just a passing fad. It is a responsibility that everyone must take to leave a livable world for future generations. PE Nation does its part in this trend that will never go out of fashion. In addition, it invites everyone to share this awareness.
The premium sportswear brand uses fabrics woven from recycled yarns for most of its performance pieces, with 100% of its cotton fabrics sourced from organic farming.
STRIKE SET is the brand’s first collection made entirely from sustainable fabrics. The products in this special series also feature Vita Power by Carvico fabric, woven in Italy. The fabric is eco-friendly because it is made from recycled nylon. As a bonus, it offers great performance support.
This is followed by LEAD RIGHT and FLEX IT sets, which are also produced with similar fabrics. The brand, which continues its production with a sustainable approach, has already made a significant contribution to the environment.
PE Nation’s sense of responsibility towards future generations can also be seen in the bags and product packaging it uses. For this purpose, it works with a company called The Better Packaging Co., which stands out with its productions that aim to reduce its carbon footprint. The brand has biodegradable bags, sleeves and drawstring bags made from recycled PET bottles. In addition, cardboard boxes used in distribution or sales are also produced with recyclable features.
The labeling and brand printing system also follows an environmentally friendly path. The interior labels with care instructions and standard product labels have been redesigned. All new designs are made from polyester yarns obtained from solid waste. Recycled materials are also used in PE Nation's iconic logo prints.
All of these have been described as “beginnings” by the attractive and powerful member of sportswear fashion.
Sedex, Australian Trusted Trader and ETI (Ethical Trade Initiative)
PE Nation is a member of three different institutions that are authorities in this field thanks to its sustainable steps. Sedex is a large institution that supports the development of ethical trade with the standards it sets. The number of its members is increasing day by day.
ETI is an organisation that works to prevent exploitation of workers' rights worldwide.Numerous companies are registered with the institution, which aims to improve the working conditions of workers.
Australia’s internationally recognized trade program, the Australian Trusted Trader, has certain criteria within itself. The program makes an indirect but significant contribution to the environment by shortening and facilitating the import-export operations of member companies.
Future awareness should not be seen only as using environmentally friendly products and not harming natural resources during production. The working conditions and economic situations of workers should also be evaluated in this sense. Improving the rights of workers is part of the steps taken for a more livable world. PE Nation, understanding the importance of this situation, is in constant communication with the brands in its supply chain. It strives to develop business models that will improve the working conditions of workers. In this way, it also aims to meet the targets set by the UN on the subject.
Future
PE Nation founders Pip Edwards and Claire Tregoning are successful pioneers of the sustainable fashion movement in Australia. Their goal for 2020 was to produce 80% of their collections in a sustainable manner. In a statement they made about this, they stated that if they cannot produce a product in the quality they aim for, they prefer not to produce it at all.
The sportswear company founded by two close friends in 2016 is now an iconic brand recognized worldwide. Pip Edwards' comment on the environmentalist stance of the brand that has attracted so much attention is as follows: "We are an outdoor brand born and raised on the beach. If we don't respect nature and the future, there's no point in talking about what our brand does."
It looks like we will continue to follow PE Nation’s sustainable innovation footsteps in the future.