American football player Kevin Plank realizes that the cotton t-shirt he wears under his jersey during the match causes him to sweat too much and get too wet. Because he is extremely uncomfortable with this situation, Plank sets out to develop and produce a new T-shirt that both wicks away sweat and keeps him dry.Under ArmorThis is how the first steps of the brand are taken.
The football player, who was locked in his grandmother's garage, started to see the results of his efforts in 1996 and managed to develop his first product, which he set out to achieve with a capital of several thousand dollars. He convinces several football players, his teammates with whom he played for the Atlanta Falcons, to wear his product. After 2 years, he makes his first sale of 17 thousand dollars.
In the 20 years since then, Kevin Plank, one of the most important names in the world sportswear industry, has managed to write his success story with his own determination. Today, Under Armor continues to work tirelessly with its innovation team of 175 people.
The perception of a 'technological product' played a huge role in its rise and success in America. Spacesuits developed by NASA use heat storage technology to capture heat.Under Armor sportswearThe brand is assertive that the products they produce with this technology significantly increase the performance of a long-distance runner. The brand uses 'coolswitch' technology, which activates when sweating starts, expels sweat and keeps the body dry, and prefers to use fast-drying, synthetic and compressed fabric in its products.
3D Printed Under Armor Shoe Model
Following sportswear, the brand is the first 3D printed product it has developed in 2.5 years.Under Armor sneakersWith its model, it reveals its difference in both sportswear and sports shoes.
The company, which doubles its size almost every four years, is also quite assertive in terms of product durability. Shoes produced by the Under Armor sports brand undergo an endurance test of half a million steps before being offered to the consumer. According to sports scientists, the color of the medal in the Olympic Games is determined by the 2% difference in athlete performance. Acting based on this determination, Under Armor management made a difference in the 2016 Rio Summer Olympic Games by sponsoring a total of 250 candidate athletes from 19 different branches and 32 countries.
Technological sports Under Armor clothing products are represented by stars who are famous and successful in their own fields, such as Andy Murray on the courts, Stephen Curry in the NBA, and Michael Phelps in the pool.
